Search Engine Marketing having its common acronym SEM is the Web Marketing which means enhancing web related content according to some defined startegies so as to bring results which provide a uniform and defined results on SERP (Search Engine Result Page).
Search Engine Marketing is broadly categorized into two aspects:
Unpaid Search Marketing: Unpaid Marketing Services is Search Engine optimization. It is the process of affecting the visibility of a website or a web page on a search engine results page. It is Natural or earned results. It is organically improved on the basis of various factors. Search Engine optimization can be done for different types of industries.
|A) ON-PAGE OPTIMIZATION||B) OFF-PAGE OPTIMIZATION|
|Title Tag And Meta Tag Optimization||Social Bookmarking|
|Keyword Suggestion & Finalization||Blog Comment Posting|
|Image Optimization||Article Posting|
|Anchor Tag Optimization||Approved Article Syndication|
|Header Tag Optimization||Press Release Optimization|
|Content Optimization||Press Release Submission|
|Create New Pages*||Search Engine Submission|
|URL Mapping||Google Map Updating|
|URL Rewriting*||Local Search Engine Submission|
|Canonical Issue Resolution||Create & Posting Classified Ads|
|XML Site Map Creation||Blog Creation|
|Robots.txt Optimization||Blog Optimization|
|Google Analytics/Webmaster Installation||Blog Article Writing*|
Paid Search Marketing: Paid search marketing is ascalable form of web advertising designed to connect your advertisment with searchers actively seeking what you provide. The paid search marketing campaigns are pay-per-click, or PPC campaigns.
A well-designed campaign can bring you a great lead through revenue Because your potential customers will see your ads only when they're searching for your services. Google Text Advertisment will help you to bring traffic to your website and generate leads which may bring a good flow of revenue generation through the generated leads.