Text Advertising or the search advertising program offers the chance of displaying text advertisements upon the search of any service or product. Search Advertising gives a huge benefits because there is a chance of 80-90 % that the person who is searching for a service or product is in necessity of that product or service, so he is a very potential customer. In search advertising there is a conception of purchasing the keywords but its big myth which people use to pull out money from clients pocket. Search advertising is purely based on bidding for every keyword. Depending on the services and products the price and performance of every keyword varies. Search Advertising do needs some amount of spending but over a period of time the ROI (return on Investment) is much more sizzling to increase the budget allocation for Search advertising.